REDSEER

India is one of the fastest growing alcohol markets in the world. A swift increase in the urban population, a sizable middle-class population with rising spending power, and a sound economy are significant reasons behind the increase in consumption of alcohol in India. A decent amount of alcohol is imported in India and many Indian companies have big producers investing in the company. A leading French alcoholic beverage producer wanted to benchmark its Indian operation distribution network in 6 major cities to get an idea of the current scenario and where his company stands in the market. Post mapping the key issues, a carefully drawn research model was framed by us to suit a pan-India research for an industry which is subjected to regulations varying at the interstate level. Extensive primary research covering 6 major cities, 300 retailers and 300 restaurants was undertaken to capture business insights across India by the internal analyst team. After acquiring all the insights, a fol...

Daycare hospitals have come up as a new breed of hospital format mushrooming in the treatment sector. The specialised services available at these centres, personal attention are few of the features that are attracting huge masses towards this format. 27% of deaths happen in India due to untimely and improper medical attention. In a scenario like this, the daycare as concept witnesses huge demand and growth opportunity. A study revolving around the same was conducted where the client wanted a Location Strategy for an upcoming chain of Day Care Hospital in Mumbai. Location is one important aspect, considering the vitality of hospitals and its accessibility to the public. Besides, being a new format of medical treatment, market penetration as a business model is sought after, especially competing against big conventional players in the business. The client wanted to select one location out of 16 shortlisted locations and wanted to understand the competitive landscape and market dynamics i...

Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters. The secondary aim was to understand the customer experience and behaviour during the ordering process across different e-tailing platforms. RedSeer helped them in finding out insights on these parameters using primary research, with strong findings. E-tailing industry is an industry where customer experience and satisfaction are the key parameters which determine the leaders. We decided to go forward with a survey-based approach to analyse the consumer behaviour and satisfaction. The first step was to identify a clear target customer segment to administer the survey. Following discussions with the client and our experts on e-tail segment, we were able to come up with a target customer base. After this, we conducted in-depth interviews with 10 customers to get an initial understanding of the behaviour and under...

Ensuring that you have a world-class team for every stage of engagement is the most important input to make a client successful. which forms the backbone of our research. Ensuring that you have a world-class team for every stage of engagement is the most important input to make a client successful. We have a unique approach that blends together the skills of researchers, consultants and industry experts. When these three teams works in tandem, we have results coming from a team with “context and control” . This engagement model enables us to blend insights generated by the in-house research/consulting teams with industry knowledge of external experts- a model that has proven to be highly successful in serving varied needs of our clients and which forms the backbone of our research to recommendation TM approach. https://redseer.com/

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'Speed-Breakers' of 2016 Circular trading Correction: Due to heavy discounting by e-tailers throughout 2015, there was a significant percentage of GMV (varying estimate puts this numbers to be 20- 30%) which was being driven by retailers and wholesalers buying goods, and in-turn selling it to the end customers- with some e-tailers facing this issue more than others. However, post the completion of the festive season 2015, e-tailers started to clean this mess, resulting in an immediate fall in retailer orders and bringing in a much-needed correction for the market Market leader restructures: The first quarter of the year saw the mass exodus of senior leadership from Flipkart, followed by a quest on how to fill the gap and what the new leadership structure should be like. It took 3-4 months for Flipkart to fix the internal organization and associated strategies, and they practically lost this time to do anything significant around growth. A flat growth for the leader in first two...