Benchmarking the Distribution in India for a leading French | RedSeer

India is one of the fastest growing alcohol markets in the world. A swift increase in the urban population, a sizable middle-class population with rising spending power, and a sound economy are significant reasons behind the increase in consumption of alcohol in India. A decent amount of alcohol is imported in India and many Indian companies have big producers investing in the company. A leading French alcoholic beverage producer wanted to benchmark its Indian operation distribution network in 6 major cities to get an idea of the current scenario and where his company stands in the market.

Post mapping the key issues, a carefully drawn research model was framed by us to suit a pan-India research for an industry which is subjected to regulations varying at the interstate level. Extensive primary research covering 6 major cities, 300 retailers and 300 restaurants was undertaken to capture business insights across India by the internal analyst team. After acquiring all the insights, a follow-up primary research was undertaken to validate the hypothesis based on initial research.

RedSeer analysis was done at every step and a concluded supply chain efficiency mapping across 6 major cities was obtained. Insights into inventory management and stock-out resolutions at retailers were provided to the client which helped in benchmarking the client's Indian operation distribution.


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