Consumer Lending Market | REDSEER

 This document covers the journey of Consumer Lending Market with online hotel aggregators covering their source of awareness and split of online bookings. Increased usage of social media makes it a powerful tool for the discovery of new products/ services like Hotel OTA platforms ~67% of customers stated online/social media as the medium of awareness. ~67% of customers stated online/social media as the medium of awareness. This can be attributed to an increasing amount of time spent on social media and a wider network of information flowing on social media platforms.Also, frequent ads on these platforms help customers become aware of various products/ services~21% of customers stated being aware of Hotel OTA's through word of mouth through friends/family. This number has reduced in recent years with the advent of more popular sources of information.



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